Tersaingi Garutan Batik Batik Cap

Tersaingi Garutan Batik Batik Cap

Garutan batik business potential, are now beginning to look tersaingi with the rapid industrial development batik printing / batik stamp that cost much less. Head of Industry Trade Cooperatives and SMEs Garut, HR Ruhiat, said the decline in growth occurred due to the rapid batik batik printing industry that circulate in the community. Garutan batik, batik is a legacy product operations and hereditary, then developed a while before the time of independence, even experienced a heyday in the years 1967-1985 with 126 units. Sunday (31/05/2009). Lack of interest in next generation business batik, which exacerbated the lack of raw materials and capital, is also due to weak marketing strategy, which also resulted in scarcity. In fact, he said, the market share of these commodities, so large because it is generally used for the cloth "sinjang" (kebaya), and other clothing needs, with motifs that reflect the local socio-cultural wisdom, philosophy and customs of the Sundanese people. So that the various embodiment Garutan batik, illustrated visually through color and design motifs, including geometric shape as the typical range of hiasnya. While other forms of flora and fauna, which also typically leads to scratches kawung diagonal lines and shapes or rhombus, beige didomiansi bright colors combined with others, describes the characteristics typical of that trade. "However, the processing industry is now concentrated only in urban areas, with average annual production capacity of 1296 pieces," explained Ruhiat. So Garutan batik industry conditions now, only the remaining three business units that absorb 36 workers with a total investment of USD 30 million, but the value of production each year an average of USD 388 million intangible production of clothing, sinjang, fabric and other materials. "Meanwhile, dibidiknya market segments, such as Jakarta, Bandung and Bali, including the domestic and overseas tourists, who immediately took to shop to Garutan batik industrial center," he said.